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The #BFRBAwareness Campaign

From October 1-7, 2013, CBSN celebrated BFRB Awareness Week for the first time with individuals all across Canada — and a good handful from all over the world!  Not only was it a great way to spread the word that CBSN had arrived in Canada, but it was also a great way to get people talking about the who, what, where, when, why and hows of BFRBs.

We wondered how many people we could reach through social media alone — be it Facebook, Tumblr, Twitter or Pinterest — by asking the BFRB community and their loved ones to fill out a poster.  After you filled it out, you could then post it on your favourite social media platform and tag it #BFRBAwareness#BreakTheStigma, #SpreadTheWord.

While the poster was simple, the responses came from far and wide. Many of the BFRB community, Canadian or otherwise, shared their personal messages with the world.  By participating in the #BFRBAwareness Poster Campaign, you all inspired an honest conversation between friends, family, and even strangers.  You may not know it, but your messages helped many people realize that they are NOT alone.

In light of this, we have decided to extend this campaign far beyond the one week for which it was designed.  With your help and your bravery, you’ve also inspired us to collect these posters for CBSN’s next project: a giant collage and an outreach video (predicted launch: sometime in November 2013).  So keep sending your posters, keep tagging them online, keep spreading the word and breaking the stigma.

Some of The Posters You’ve Sent


Get Involved in 5 Easy Steps

  1. Download the poster.  You can download the I am raising #BFRBAwareness because… poster by clicking here (either click and download, or Right Click and Save As), and then print it out.
  2. Hand-draw the poster. You can grab any size sheet of paper, however big you think you will need to write out your message, and write out what is on the downloadable poster in Step 1.
  3. Write your message.  Fill out why you believe it is important to raise BFRB Awareness from the perspective of someone with BFRBs, from the point of view of someone who wants to support a loved one with BFRBs, etc.  The message is yours.
  4. Take a picture.  Use your cellphone, use your digital camera, use your polaroid, or use your webcam — anything works.  You can cover your face, take a picture only of your poster, or include your face in it.  It’s up to you.
  5. Tag it and send it! Upload your picture onto a social media website, like Tumblr, Pinterest, Twitter or Facebook.  In the description or the caption, tag it with #BFRBAwareness, #BreakTheStigma, #SpreadTheWord and if you can tag CBSN, add @CanadianBFRB (on Twitter and Instagram).  If you’d rather just send in your poster directly to CBSN, you can email it to info@canadianbfrb.org with the title “BFRB Awareness Poster”.